This page is a quick collection of books that I want to read.
David Weinberger points to this book about the formation of the original Oxford English Dictionary (OED). It gets great reviews on Amazon and as the actual OED is too expensive for my casual use, the story about it's heroic formation will suffice.
The cluetrain manifesto is one of the most influential books written on how the Internet is effecting marketing. One of the writes, David Weinberger, moves on to discuss how the Internet is impacting society. Sounds optimistic, is probably naive and the reviews on Amazon are variable - but it still sounds like a great read.